Data sources
Everything LocalAudit shows you about a business is public information sourced from the APIs and signals listed below. We do not access private data, internal systems, or anything behind a login.
Business listings
| Field | Source |
|---|---|
| Name, category, address, phone, public website URL | Google Places API |
| Latitude / longitude | Google Places API |
| Public Google rating & review count | Google Places API |
Website signals (the lead score)
| Signal | How we measure it |
|---|---|
| PageSpeed (mobile + desktop) | Google PageSpeed Insights API — Lighthouse mobile + desktop scores. |
| Accessibility & SEO scores | Lighthouse audits via PageSpeed Insights. |
| HTTPS & valid certificate | Direct HTTP fetch of the homepage URL. |
| Mobile-ready viewport | Public HTML <meta name="viewport"> check. |
| "No site" / "social only" | Whether the Google listing has a real website URL or only a social media page. |
| Builder detection (Wix / Weebly / Squarespace / etc.) | Pattern-matching on the public homepage HTML (URLs, class names, meta tags). |
| Dated-stack signals | Public-page heuristics: legacy JS, autoplay video, table layouts, fixed-pixel widths, missing favicons. |
What we do not collect
- Owner personal data beyond what Google Places publishes (a business phone is shown only if Google shows it).
- Any non-public website content, customer data, analytics, or backend information.
- Anything from social-media accounts beyond what's on the business's Google listing.
Refresh frequency
Each scan you run is a fresh query against the live APIs above — so the data is as recent as Google's listings and the website's current state. You can re-scan a city anytime to refresh.
Removal requests from businesses
If you're a business owner and would like your listing excluded from LocalAudit scans, email [email protected]. We'll add your domain/listing to a suppress list within 5 business days. Note that the underlying Google listing is independent of LocalAudit — you may also want to update it directly via your Google Business Profile.