Lead-gen for freelance web designers

Every town is full of bad websites. We hand you the list.

LocalAudit scans a city, scores every site for speed, mobile, and age, and ranks them worst-first.

No credit card · your first city scan is free
Try it now — no signup

See what LocalAudit finds in your city

Type any city to see sample leads instantly
~35
categories swept per city
0100
lead score, worst-first
5min
from city name to hit list
1-click
export to CSV
How it works

Scan a city. Score every site. Pitch the worst.

Three moves between picking a town and sitting across from a business owner who needs exactly what you sell.

01

Scan

Type a city — or tap to use your location. LocalAudit sweeps ~35 business categories across the city in minutes.

By city, or radius around you Restaurants, trades, clinics, retail…
02

Score

Every site gets a 0–100 lead score. No site or social-only ranks highest; slow, dated, and non-mobile sites follow.

PageSpeed mobile + desktop HTTPS · viewport · builder age
03

Pitch

Each lead opens with the audit done — the reasons it scored low, a prototype ready to show, and a first-touch outreach draft ready to send.

Site audit + scan history Prototype + outreach copy
Scan near meNew

Out on a call? Scan the block you're on.

Skip the city name. Tap once and LocalAudit uses your location to surface weak-website businesses within walking distance — ranked worst-first, same as a full sweep. Perfect for door-knocking a strip you're already parked on.

Scan around me Uses your device location · 1, 5, or 10 km radius
What you get

A pre-qualified pipeline, not a phone book.

Every lead arrives with the evidence attached. No guessing who's worth a cold email.

A lead score that means something

One number, 0–100, weighing the things that actually predict a sale. Sort worst-first and your hit list writes itself.

No website
100
Social only
90
Slow / dated
78
Mediocre
52
Site is fine
skip

Signals at a glance

Plain-English tags tell you why each lead is weak — before you click in.

no site social only no https no mobile psi 21 dated builder dated builder

Built-in CRM pipeline

Move leads from New → Contacted → Proposal → Won in a kanban board. Drag to update status, never lose track of a deal.

Audit + outreach in one click

Open any lead to a full site audit, scan history, and a first-touch outreach draft ready to edit and send.

Prototype generator

Generate a polished website prototype for any lead in minutes. Use it as a pitch asset — show clients what their new site could look like before they sign.

Export & outreach sequences

Filter to your shortlist, export a CSV in one click. Build multi-step email sequences and enroll leads directly — from scan to sent in one place.

Pricing

Priced for one designer chasing real work.

Start free. Upgrade when the leads start closing.

Free
$0/ forever
Kick the tires on one town and see the leads for yourself.
Start free
  • 1 city scan
  • Lead scores & signals
  • Top 5 leads visible
  • 1 prototype (preview only)
  • CSV export
  • Email sequences
Most popular
Pro
$129/ month
For the freelancer who wants a fresh hit list every week.
Start free trial
  • 5 city scans / month
  • 30 leads per scan
  • 12 prototypes / month
  • Audit · prototype · outreach
  • Unlimited CSV export
  • Email sequences + pipeline CRM
  • Weekly rescan alerts
Simple math

Close one $1,500 site build and Pro pays for itself for 12+ months

Need more prototypes?
5
prototype credits
$49
$9.80 each · save 18%
Best value
10
prototype credits
$89
$8.90 each · save 26%
Credits never expire · works on any plan · full prototype with download

7-day free trial on Pro · no credit card for Free · 30-day money-back guarantee · cancel anytime

Why we built this

Lead lists weren't designed for designers.

Every lead-gen tool on the market is built for SaaS sales teams — Apollo, ZoomInfo, Clay. They surface email addresses and job titles. They don't tell you whether a business actually needs what you sell.

If you're a freelance web designer, "head of marketing at a 50-person SaaS" isn't a lead. A local bakery with a Wix site stuck on Lighthouse 21 is. There was no tool that gave you that view, so we built one.

LocalAudit is one tool, run by one operator, focused on one job: finding local businesses whose websites are losing them money — and giving you everything you need to walk in and pitch the fix.

— Gursewak Singh · LocalAudit · [email protected]

FAQ

The questions you're already asking.

Where does the data come from?
We scan publicly available business listings and website data for the city you choose. Each site is checked for mobile-readiness, security, performance, and how dated the design is. Everything LocalAudit shows comes from public information.
How is the lead score calculated?
It's a 0–100 weighting of the things that predict whether a business needs a new site. No website at all scores 100, social-only around 90, and real-but-broken sites land 70–89 based on PageSpeed, security, mobile-readiness, and how dated the stack is. Anything with a healthy site scores low so you skip it.
How long does a city scan take?
A full sweep of a small city runs about 5–15 minutes — PageSpeed scoring is the slow part, roughly ten seconds per site. You can start digging before it finishes since leads populate in real time.
What's in a lead?
Name, category, rating, reviews, and phone, plus the full audit: the reasons it scored where it did, scan history, a prototype you can show the client, and a first-touch outreach draft you can edit and send the same day.
What's the difference between Free and Pro?
Free gives you 1 city scan, 5 leads visible, and 1 prototype preview — enough to see exactly how it works. Pro unlocks 5 scans a month, 30 leads per scan, 12 full prototypes with download, CSV export, email sequences, and the pipeline CRM. Most people upgrade once they land their first client from it.
Can I export to my CRM?
Yes, on Pro. Filter to your shortlist — by city, category, minimum score, or website status — and export a clean CSV in one click. It drops straight into any CRM or cold-outreach tool.
Do I need to install anything?
No. LocalAudit runs entirely in your browser. Pick a city, start a scan, and work the list — nothing to set up.
Your next client is two miles away

They already have a bad website. Go find them.